The circular economy lies at the heart of the urban renewal project
“Initial Prado” is an urban renewal project involving the conversion of offices into 113 residential units and the increase of building height by 3 lightweight storeys (wood and steel structure). The project was designed by the architecture firm Atelier du Prado, with special emphasis on reuse, through building materials donated to associations via Cycle Up (a start-up created by Icade and Egis) and Raedificare, which are both involved in the social and solidarity-based economy.
Located on Avenue du Prado, this 9,357-sq.m residential project features 950 sq.m of office space on the ground and first floors, which includes Icade Promotion’s office in Marseille.
Icade has made biodiversity one of its top CSR priorities
On December 12, 2019, as a result of its commitment to preserve and enhance biodiversity, Icade renewed the 10 commitments it made in 2018 upon signing the “Business for Nature – Act4Nature France” manifesto at the French Ministry for Ecological and Inclusive Transition.
As part of this initiative, Icade intends to achieve a net positive impact on biodiversity in 25% of the Property Development Division’s construction projects and 50% of the Office Property Investment Division’s business parks by 2022.
In October 2016, CDC Biodiversité launched the Nature 2050 programme, the first post-COP21 action plan dedicated to adapting regions to climate change through the implementation of nature-based solutions.
By entering into this partnership, Icade and the City of Marseille have both adopted CDC Biodiversité’s Nature 2050 programme for projects undertaken in the area. Examples include CasCioMar 2050, off the coast of Cassis, La Ciotat and Marseille, the first ecological restoration project with the aim of adapting marine environments to climate change.
2020 will be the year of biodiversity. Next June, the City of Marseille will host the World Congress on Nature. The 15th Conference of the Parties (COP15) to the Convention on Biological Diversity (CBD) will subsequently be held in China in October to set global targets to be met by 2030.
Icade has independently launched the “Initial Prado” project, designed to have a net positive impact on biodiversity. In addition, it is committed to restoring 1 sq.m of biodiversity for each sq.m of land developed for all its projects in the Marseille area until 2021.
